To provide an executive-level performance reporting system in Looker Studio for 13 individual schools. The goal was to enable senior management to monitor traffic, engagement, and lead generation metrics across all digital channels on a month-over-month (MoM) and year-over-year (YoY) basis.
This project involved designing a Looker Studio dashboard solution to present digital performance insights for 13 schools, each with its own GA4 and GSC property. We also integrated Meta Ads and Google Ads to provide a complete view of all key digital marketing channels.
The goal was to deliver executive-level visibility into traffic and conversion metrics to support data-driven decision-making. The final solution included 13 individual dashboards—one for each school—and a centralized executive summary for leadership oversight.
The report was structured into multiple interactive tabs, ensuring a user-friendly and drill-down-ready experience for executives and marketing leads. The major sections included:
A high-level dashboard showing combined metrics from all four platforms across all schools.
Each school had:
A GA4 tab displaying sessions, engaged sessions, engagement rate, users, and leads.
A GSC tab showcasing clicks, impressions, site CTR, average position, and clicks per average position.
A Google Ads tab detailing campaign performance, including cost, conversions, impressions, and CTR.
A Meta Ads tab outlining paid social performance with reach, leads, and cost-per-result metrics.
For every school, we included tabs comparing Month-over-Month (MoM) and Year-over-Year (YoY) performance. These helped leadership quickly identify trends, seasonality, and campaign effectiveness over time.
To make the dashboards dynamic and actionable, we implemented:
Date Range Pickers – Users could select custom date ranges for all metrics.
Location Filters – Enabled region-specific breakdowns where applicable.
Traffic Channel Filters – Data could be segmented by Organic, Referral, and Direct traffic, allowing deeper analysis of acquisition channels and their impact on performance.
The result was a scalable, clear, and visually compelling dashboard system that empowered non-technical executives to:
This reporting system significantly streamlined performance reviews and made campaign ROI more transparent for the leadership team.