Aviva Med Spa partnered with Medstar Media to build a complete digital infrastructure focused on tracking accuracy, CRM automation, and conversion optimization.
At the start, the business was operating with disconnected systems, manual lead handling, and no reliable tracking, which made it difficult to measure performance or scale marketing efforts effectively.
The goal of this project was to create a fully integrated system that connects marketing, tracking, and operations into one streamlined workflow.
Leads were coming from multiple sources (website, calls, social) but there was no centralized CRM, leading to missed follow-ups and lost opportunities.
There was no proper GTM and GA4 setup, meaning important user actions like form submissions and bookings were not being tracked.
Marketing channels were misattributed due to missing UTM tracking and incorrect data flow, making it impossible to identify what was actually driving conversions.
Traffic was being sent to a general website instead of a dedicated landing page, resulting in low conversion rates.
All communication was manual, leading to slow response times, inconsistent follow-ups, and higher no-show rates.
This project was executed using an infrastructure-first approach, focusing on building a strong foundation before scaling marketing efforts.
The project transformed Aviva Med Spa from a manual, untracked system into a fully automated, data-driven operation.
Now the business has: